Sixteen year old Justin Bieber fullfilled every YouTubers dream of getting their big break when Music talent manager Scooter Braun discovered his YouTube channel in early 2008. A preteen Bieber was rubbing arms with R&B singing sensation Usher shortly after.
YouTube.com aproximates that 100 million YouTube videos are posted to the site daily. With a number that big, the odds for a young 13 year old Canadian boy to be discovered by a popular Music maganer is slim to none.
The phrase 'Never Say Never' is far more than just the title of Justin Bieber's recently released 3D biopic. It's the saying that easily puts his entire music career into perspective. Justin rose to the superstar status he's at today with determination, hope and a undying dream on one day making it big. In early 2007, Bieber's mother Patricia uploaded videos of her son covering pop songs from the likes of Chris Brown, Brian McKnight and Usher (who would ironically end up playing a big role in Bieber's career) . Less than a year later, Bieber's world would change drastically when Music talent manager Scouter Braun stumbled upon Bieber's YouTube channel.
Credit: KidRahul YouTube Channel
A 13 year old Bieber covers Chris Brown's 2007 Hit 'With You' on his YouTube Channel in early 2008.
Braun, who had worked with artists such as Ludacris, Britney Spears and *NSYNC, saw immediate potential in Bieber's star power and raw talent. Braun was quoted as saying in a February 2011 Forbes.com interview that what sets Justin apart from the rest is the mere fact that Bieber began building his own brand far before he obtained his big break. ''There’s a sense of discovery and a sense of ownership. The kids found him. They didn’t find him on the radio; they didn’t find him through Def Jam, or even through my recommendation. They found him by us simply letting him introduce himself over the internet, like any other teenager would. They built his brand through word-of-mouth,'' Braun states. It was through Braun that Bieber would meet Singer Usher Raymond and ultimately be signed to Braun and Raymond's Raymond Braun Media Group (RBMG).
Bieber performs his new single ''Never Say Never'' alongside Jayden Smith at last month's Grammys.
Bieber's story gives hope to all those trying to catch their big break. Whether it be by making YouTube videos or generating their own word-of-mouth buzz, Bieber's story goes to show that dreams are within reach when you believe in yourself and your own ability to one day make it big. Bieber's musical success shows us that anything is truly possible when you' 'Never Say Never'.
